Stellar USP, the Dubai-based hospitality solutions partner known as The Purveyors of Fine Hospitality, has launched The Atelier by Stellar USP, a flagship showroom created for the region’s hospitality industry. Located at Office 2601, Aspect Tower, Bay Avenue, Business Bay, Dubai, UAE, adjacent to the company's Boutique Showroom and Chef's Studio, the space brings together premium Operating Supplies & Equipment (OS&E), international hospitality brands, and expert consultation for hotel groups, restaurateurs, chefs, designers, developers, and procurement teams working on new openings, refurbishments, and brand upgrades.
Designed as more than a traditional showroom, The Atelier brings Stellar USP’s premium OS&E into an immersive environment where clients can see, touch, compare, and experience products firsthand, supported by a team that understands the creative and operational demands of hospitality projects.
The Atelier presents a curated selection of chinaware, glassware, flatware, holloware, buffet displays, linens, lighting, kitchen tools, room amenities, and bar equipment from some of the world’s most respected hospitality manufacturers.
The launch comes at a time when hotel, restaurant, and destination projects across the region continue to place greater emphasis on detail, guest experience, and operational efficiency. Through The Atelier, Stellar USP offers a dedicated environment where decision-makers can explore products in context, compare materials and finishes, and receive expert support throughout the selection process.
Born from years of conversations with clients, The Atelier reflects Stellar USP’s belief that strong hospitality experiences are shaped through detail, consistency, and thoughtful product selection. The space allows ideas to take shape, decisions to be made with confidence, and the right products to be matched to the right project with care and precision.
Founded by Samantha Araujo, Stellar USP has grown into a trusted OS&E partner for leading hotels, restaurants, cafés, palaces, luxury villas, and hospitality developments across the UAE, GCC, Maldives, Seychelles, parts of Africa, and selected European projects. Since its establishment in 2016, the company has built its reputation on long-term relationships, exclusive global partnerships, reliable service, and a deep understanding of the standards expected by the region’s hospitality sector.
“The Atelier is a very personal milestone for Stellar USP. It reflects everything we believe in as a company: attention to detail, trusted relationships, and a deep respect for the craft of hospitality. We created this space so our clients can experience our brands in a more meaningful way, understand how each detail works within their project, and feel supported throughout the decision-making process. It is a space built around partnership, not just product selection.” said Samantha Araujo, Founder & CEO – Middle East & Africa of Stellar USP.
Inside The Atelier, visitors can explore an extensive selection of international brands represented by Stellar USP, including WMF, Ercuis, Schönwa
The introduction of The Atelier also marks an important milestone as Stellar USP prepares to celebrate 10 years of growth in 2026. It reflects the company’s evolution from a hospitality supplier into a strategic partner for some of the region’s most ambitious projects.
The Atelier by Stellar USP is now open in Dubai for hospitality professionals, project teams, and brand partners by appointment.
For more information and enquiries visit: www.stellarusp.com
